The challenge
Pamtree, a startup focused on the network marketing industry, needed a bespoke CRM system to meet the unique needs of MLM business owners. The platform required a range of features designed to help users grow their businesses more efficiently.
The solution
Mr Digital collaborated with Pamtree to design and develop a custom CRM system, following an iterative approach:
- Initial MVP Development: Developed a minimal viable product (MVP) based on initial designs in Adobe XD and built using ReactJS.
- User Feedback and Analysis: Marketed the MVP to customers, analyzed their online behaviour and conducted focus groups to gather feedback and understand their needs.
- Rebuilt CRM with Enhanced Features: Rebuilt the CRM from scratch, incorporating user feedback and adding new features such as a sales funnel builder, messaging tracking, recurring task management and integrations with Stripe and MailChimp.
